Sensophy comes from two words: Sense + Sophy.

That means Feeling + Wisdom. Here’s why that’s important: Just knowing information won’t do a damn thing for you. We live in the age of information overload. What you really want is transformation. And that comes from taking the wisdom, putting it into action and feeling the results.

We’ve gained some of the best wisdom on the planet for helping peeps with the unique challenges that *our* generation is currently facing. (Wisdom from positive-psychologists to spiritual luminaries and world-class CEOs.)

We offer access to an inspired community of like-minded people as well as one-on-one life-coaching, group courses, virtual-conferences, retreats, newsletters, blogs and more. In doing so, we help people in their 20s and 30s answer the question of

“WTF Should I Do w/ My Life?!”


“Jacob Sokol is awesome. I love his enthusiasm for life along with his commitment to living with virtue and purpose while enjoying the whole process. If you’re looking to create more happiness, meaning and mojo in your life, I think you’ll love working with him.”

Brian Johnson, CEO of Optimize

Who is Jacob Sokol?

Jacob Sokol is the founder of Sensophy, a life-coaching company with a shockingly fresh perspective that helps people in their 20s and 30s answer the question of “WTF Should I Do w/ My Life?!”

In 2013, he interviewed over 60 of the world’s leading thinkers/academics — from positive-psychologists (Sonja Lyubomirsky, Tal Ben-Shahar, Jonathan Haidt) to CEOs (Tony Schwartz, Chip Conley, Brian Johnson) and spiritual luminaries (Alan Cohen, Nicole Daedone, Mastin Kipp).

Combining their wisdom with his own street-smart intuition, he’s created a practical, no-BS roadmap specially designed for people in this generation who are looking to figure out how to create a life filled with happiness, success, and a deep sense of purpose while simultaneously dealing with the unique challenges of today.

In a past life, he was an IT consultant in NYC. And before that, a hip-hop junkie who spray-painted walls.

The Story Behind the Glory

I was 24 years old and having an allergic reaction to my life. It was an existential shit-show. Times Square NYC, 2009: Spaced-out staring at my dual-monitor screens, I sat slumped in my ergonomically accurate chair. A personal low in my high-rise building. I sported crispy khakis equipped with my company AMEX card. I was in complete conflict. My life was the perfect paradox: Outer success but inside a mess.

To quote the Notorious BIG, “I grew up a screw up” – so working for an awesome IT start-up as a computer network consultant in Manhattan seemed like success. Come on, I had it good: A sweet ass apartment, a fun car, a fast motorcycle, a fashionable wardrobe, fancy dinners with friends, and on occasion… [earmuffs children]… I’d even get laid.

What was missing?

ENTHUSIASM! Behind the scenes, I led a life of quiet desperation and all the new techy toys in the world wouldn’t prevent me from waking up and feeling like, “Damn, I gotta go through THIS routine again today!?” Questions like, “Who am I?” and “What’s my purpose?” marinated heavily in my mind. But talk about it? Yeah right. There was no way my family, friends, and co-workers could understand.

I couldn’t even understand myself.

After all, I had it good, so to ask questions made me feel like one of those ungrateful, uppity snobbish kids. I tried to dismiss my dilemma, but deeper issues started arising: I had some menacing thoughts racing around my mind – thoughts which questioned my self-worth, my intelligence, my future, my purpose, and even my sexuality. Those were topics too deep, dark, and scary to speak with someone about – even a shrink.

And since I didn’t really know myself, all these thoughts jeopardized my identity. Who is Jacob? I had no clue and I didn’t know what to do, but this small voice inside kept insisting that I take a trip to Europe. And here’s where the story gets smoking… Everything changed in 2009 when I took 5 weeks off from work to backpack throughout Europe… ALONE! I came back to New York City with a deeper understanding of myself and slowly started to alter my life accordingly. Family and friends jumped and screamed at me, telling me I was being an irresponsible idiot, but six months after I came home, I quit my job.


Undoubtedly, I was still lost, but going to Hawaii for 6 weeks seemed like a damn good first step. In between the beaches and BBQs it started becoming clear to me: I needed guidance, but not from anyone I knew and definitely not from society. I needed a deeper source of relevant wisdom. And as it goes, “When the student is ready, the teacher will appear.”

I came across a dude online named Brian Johnson. Brian had created Philosophers Notes (think cliff-notes for cool books) and once I laid eyes on it, I spent hours everyday immersing myself in his wisdom. In a matter of weeks I went from confusion to Confucius, from senselessness to Seneca. Brian was the living embodiment of the class we never had. He was my mentor for Optimal Living 101, and with his playful style, he bridged the gap between me and some of the world’s best wisdom which had always seemed too esoteric for me to touch.

What was I learning?

Bri taught me I could control my thoughts through meditation. (I’ve meditated nearly every day for the last 800 days.) He explained how our outer-world is a direct reflection of our inner-world. So if we want to create extraordinary lives, we need to become extraordinary people. And we do that by taking baby-steps + making non-negotiable commitments to do the things which matter most. I was starting to figure things out.

Loving. Life.

The idea of consciously creating my *ideal* life was an audacious new approach. It shattered my lurking limitations and opened me up to a plethora of possibilities. Most of all, those menacing thoughts about my self-worth, intelligence, and purpose all started to dissipate. My quality of life was at an all-time high (sobriety intact)! Mind you, I still had no solid idea of what my future was going to look like but I knew this: If there was one thing I could give to the world, it would be to help people go from feeling what I felt THEN, to feeling what I feel NOW.

Life. Is. Good.

On June 2nd, 2010, Jacob Sokol became the proud parent of a new born baby blog. Kaboom: Sensophy is spawned! I spent the next year pouring my soul into Sensophy – studying, learning, applying and sharing the best wisdom I could find to help people (+ myself) create extraordinary lives. I was living life “unrealistically” and loving it, connecting with passionate people who cared about the same things I did. I even managed to get Tim Ferriss to take me to a Jets game with Gary Vaynerchuk.

Sensophy was growing and shit was suh’weet. But in early 2011, only one year after I quit my job, I got a spiritual bitch-slapping. My relationship just ended and I was heart-broken. My quality of life was quickly declining down a slippery slope. Sensophy was in motion, I was offering life advice, yet it felt like it wasn’t okay for me not to feel okay. On top of that, my savings were shrinking and my finances were becoming finicky. You ever feel anxiety in your feet before? I have, then and there, as the menacing thoughts slowly started to return.

The universe was testing me.

How badly did I wanna live this “extraordinary” life? There was one frightening fact I needed to face: it was time to turn Sensophy from a blog into a business. (Cue the Rakim) “Thinkin’ of a master plan, ‘Cause ain’t nothin’ but sweat inside my hand…” I spent the next 6 months sculpting Living On Purpose, an uncommon guide to helping people find and rock their purpose in life. So much for playing small. On the day after LOP launched, I flew back to Hawaii for another 5 week stint.Hellooo Honolulu! It’s great to make a couple grand doing what you love. But I live in NYC where Jay-Z pays more than that for dinner. I felt doubtful; Sensophy didn’t seem like a sustainable income stream.

So as a safety net, I decided to put my IT resume back on the market. Not long after, a company recruited me, interviewed me, and freakishly, I had an offer on the table to make nearly $100,000 per year! That’s some serious guacamole. And my stash was ready for me to stack some chips. I wrestled with my conscience and did mental gymnastics, systematically circulating around my mind. It was a daunting dilemma. Was I being naive believing I could follow my heart and financially sustain myself? Maybe my family and friends were right. Perhaps I was too impractical with the idea of consciously creating a higher quality life. Maybe. But what was the other option? Quiet desperation? The crispy khakis? I couldn’t. My soul was too vocal to accept that option.

So I took it back to the basics.

Where was I able to find guidance in my previous perplexity? BRIAN! It was time to take a leap of faith, dig deep into my core, and come out with an email asking him for advice. Voilà… “Bri, this email is the state of my soul purposely positioned in your inbox. I ’m at a complex crossroad right now and feel called to reach out to you. Tell me if this sounds familiar: I’m excited as ever cuz I’m making groundbreaking personal progress – but I’m also terrified.”

I hit ‘send’ and waited for a reply. The clock’s hands have never moved so slowly. A day. And another day. And another ‘nother day went by with no response. My heart-pounded and my pulse skipped. Please. It wasn’t a pretty picture. And just as the first week of waiting was concluding, I saw something. There it sat – big, bright, and unread in my inbox. His response! And not long after, we chatted!

Bri quickly busted out the big wisdom:


“Nothing great is created suddenly, any more than a bunch of grapes or a fig. If you tell me that you desire a fig, I answer you that there must be time. Let it first blossom, then bear fruit, then ripen.” -Epictetus

Class was in session as he was schooling me. Creating an extraordinary life is a long-term vision. And if you approach it with the mindset that this needs to work now or you’re screwed – you’re screwed! I was starting to see that. But by the end of our chat, things were looking up.

We had concluded two potential financial streams to flow through my life. The first, I started working one-on-one to coach people in finding their purpose and raise the quality of their life. And the second, I’ve become a (real life) philosopher for Brian’s en*theos Academy for Optimal Living, getting paid to help world-class teachers spread their wisdom so peeps like you and I can raise our quality of life.

I also realized that traveling to some of the most exotic places on the planet (Thailand, Bali, etc…) would save me money. (They didn’t tell you THAT in college!) The cost of living there is cheaper and all I needed was my laptop + internet to work on building my business. I rented my NYC apartment out and the beaches of South East Asia became my office for a few months.

Question: Remember that *ideal* life I was audaciously aiming to consciously create? Yeah homey, I’m living it. ? I spend my days reading, creating, flirting, playing, traveling, and connecting with people who change the world. I wake up excited and I don’t mean morning-wood. I’ve also solved the existential conundrum of, “Who is Jacob?” The answer………. ME! I’m still studying, learning, and embodying world-class wisdom to help us live extraordinary lives. But now I’m also actively coaching people like you on how to do the same.

My Near-Death Experience [Update]

I wrote the bio you just read toward the end of 2012, and since then, so much growth has happened. Here’s a mini-update. In early 2016 during a trip to Asia, I was bitten by a different kind of travel bug and contracted Dengue Fever. I was hospitalized for a week with 104 degree fever in a 3rd world country.When I told my girlfriend I contracted “Dengue”, she told me she heard it’s the most painful thing you can go through besides giving birth.


Within no time at all, I was immobilized, bedridden and lost 10 pounds because I couldn’t even stomach eating basic foods. Dengue is a potentially fatal disease – so as you can imagine – my whole family was FREAKING out. They were researching global specialists, planning to evacuate me to another country for treatment, and even getting their blood drawn in case I needed a blood-transfusion. Not a pretty sight.

But as I laid there in the hospital bed with my sky-high fever, coming to terms with the unlikely chance that I may die, I realized something profound:

“This isn’t that bad.”

Now sure, it was bad. Really bad. But here’s the thing: Over the last 10 years, while society tried convincing us to invest our energy in the stock-market, real-estate, or a law-degree, I had been investing my time, energy and money into one thing:

Mastering the “INNER GAME”.

As I laid there in the hospital bed, with the I.V. pumping fluids through my veins – thinking about what really matters in life – I made a promise to myself. And the promise was this:

“When I get out of this hospital, I’m creating an Inner Game Immersion… because if I could only pass forward one radically life-improving process before I die, I’m clear that this is it.”

This is the process that’s led me to my biggest successes and helped me rise up over my most frightening fears. In 2016, 25 people graduated from what is now the most powerful, impactful piece of work I’ve ever put together. I’m not shy to say I’m super proud of it. Participants made more changes in those 10 weeks than some people do in 10 years.

If you’re looking to make some big changes in your life, I’d love to welcome you into the program. But if you’re not quite ready, check out the WTF Should I Do w/ My Life Podcast or sign up below to grab a FREE copy of the Purpose Pack.

Thanks for rocking with us,